ABOUT US
University Beach is a five-star entertainment, hospitality, dining, shopping, and residential destination designed for beach lovers in Tuscaloosa, Alabama. Spanning 77 acres, the development will include a 10-acre lagoon-style pool, 144 guest rooms, 47 beach homes, 25,000 square feet of retail, a waterpark, a sports bar, an entertainment venue, a conference center, and more. Just 10 minutes from Alabama’s Bryant-Denny Stadium, University Beach is poised to become a premier destination for gameday visitors, university families, and Alabama residents seeking a convenient beach experience five hours from the coast.
OFFERING SUMMARY
Marriott Autograph Collection Luxury Hotel
As part of the Marriott Autograph Collection, University Beach is carefully crafted to deliver rich moments that leave a lasting imprint. Experience unparalleled hospitality and coastal-style grandeur in the heart of Alabama.
Live
Entertainment Venue
From intimate concerts to national touring acts, our spaces are designed to captivate and entertain. Enjoy a night out with friends or create lasting memories with loved ones, surrounded by beach ambiance and stellar performances.
10 Acre Beach-Surrounded Lagoon
With 10 acres of turquoise water, white sandy beaches, and waterpark amenities, experience the joy of an exotic beach location right here in Northport. Water slides, a lazy river, surf experience, floating obstacle course, and a children’s water play structure ensure endless family fun.
On-Property Dining,
Bars, and more
Stroll along the enchanting boardwalk and discover a world of culinary delights and unique retail offerings. Our boardwalk dining invites you to savor coastal flavors with waterfront views, while the retail shops showcase a curated selection of treasures and lifestyle essentials.
OUR DEVELOPER
Kent Donahue
Real estate developer Kent Donahue has over 30 years’ experience, including planning, zoning, design, development, commercial and residential construction as well as related financing, sales, and marketing. Mr. Donahue has assembled and constructed a wide range of product types, including residential subdivisions and large mixed-use developments. He has been responsible for $700m of public-private-partnership project financing.
KEY STATISTICS
144
luxury
hotel rooms
25,000
square feet
of retail
47
beach homes available for purchase
700
direct jobs expected
in Northport
$250
million in city tax revenues over the next 30 years
$210
million in county tax revenues over the next 30 years
$530
million+ in state tax revenues over the next 30 years
77
acres of
resort property
